03. The Role of Feedback in Building Engagement

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The Importance of Feedback for Engagement

Now, imagine working really hard on a project or task, ensuring everyone around you has everything they need, yet nobody ever acknowledges your effort or tells you how well you did. Without feedback, we don’t know if something was well done or could be improved, and even less if we have felt valued or motivated. Feedback is an essential component of the employee experience; it guides, validates and creates direction for employees.

Embedding employee feedback in the organizational model contributes to employees feeling valued and connected at ABC Resort. Frequent, constructive feedback establishes that their input is valuable and leaves employees aware of how they are doing and where they can grow. It helps the employees to improve and at the same time, it builds a healthy bond between them and the organization by fostering an environment of transparency and trust.

Theory in Practice: Maslow’s Hierarchy of Needs

An understanding of Maslow's Hierarchy of Needs can help to give perspective on the value of feedback. When we look at the focus of Maslow, explains a hierarchy of needs from basic physical and safe needs all the way up to self-esteem and self-actualization. These higher psychological needs are satisfied by using feedback.

At ABC Resort, continuous feedback always makes employees feel appreciated and strengthens their belief in a stable job role. Encouragement along with some constructive criticism helps to build their self-esteem (esteem needs) and ensure that they feel part of the organization (social needs). The truth is, when employees trust that their managers have a vested interest in their growth and development; they feel a sense of purpose and acknowledgment that fosters commitment to the organization. In the end, regular and valuable feedback will drive employees towards self-actualization which means that they will want to bring their best selves to work.



The ABC Resort story: Using feedback to increase the engagement

ABC Resort understands the importance of feedback in an HR process and includes it to make sure that employees feel guided as well as appreciated.

Regular Surveys and One-on-One Meetings: ABC Resort does regular surveys from the employees along with individual meetings. These sessions are a formal means for employees to talk about their roles, work environment or any hurdles they encounter. It not only gives the employees a sense that they are important but also provides an opportunity for the management to figure out areas to improve upon which eventually improves work culture.

Closing the Loop: At ABC Resort, feedback doesn't stop at just collecting it; managers make a promise to act on the feedback. If employees vocalize issues within the organization or share ways things can be improved, managers are required to address these concerns and make changes where applicable. When ABC Resort undertakes initiatives in response to employee feedback, it conveys that employees are truly heard by listening to team members and following their advice while creating an organizational culture of improvement by respecting each other.


Such proactive feedback cultivates a strong cycle of involvement, when employees feel valued and heard, they remain motivated to give their best. By acting on employee feedback, ABC Resort helps establish the trust that management and staff have in one another; it shows that rather than just collecting feedback, changes are being made based on this information.

In addition to consistent feedback, ABC Resort’s 360-degree recognition programs—the Organization provides Service Excellence Awards for team members receiving guest mentions in response to surveys, and the Employee of the Year award—reinforce the value of exceptional service. These programs guarantee that employees performing well in guest satisfaction are rewarded and celebrated, which also helps improve engagement and retention.


References:

  • Maslow, A.H., 1943. A Theory of Human Motivation. Psychological Review, 50(4), pp.370-396. (Accessed on 04th November 2024)
  • Robinson, D., Perryman, S. & Hayday, S., 2004. The Drivers of Employee Engagement. Brighton: Institute for Employment Studies. (Accessed on 04th November 2024)
  • Blau, P., 1964. Exchange and Power in Social Life. New York: Wiley. (Accessed on 04th November 2024)

Comments

  1. Waruni VithanaNovember 12, 2024 at 4:02 PM

    Agreed Jayanath. As Maslow’s Hierarchy of Needs suggests, fulfilling an employee’s need for esteem and self-actualisation through continuous feedback not only helps improve performance but also fosters a deeper connection to the organization. By regularly gathering and acting on feedback, ABC Resort strengthens trust, encourages growth and ensures employees feel valued, ultimately enhancing engagement and retention (Maslow, 1943).

    ReplyDelete
    Replies
    1. Jayanath DanasiriNovember 20, 2024 at 7:53 PM

      Thank you for your insightful comment. I completely agree that Maslow’s Hierarchy of Needs highlights the importance of fulfilling employees’ esteem and self-actualization needs through continuous feedback. ABC Resort’s approach to gathering and acting on feedback is indeed instrumental in fostering trust, growth, and a sense of value among employees, ultimately boosting engagement and retention. I appreciate your perspective and look forward to exploring this further.

      Delete
  2. SasinduNovember 12, 2024 at 9:06 PM

    I really like how you highlighted ABC Resort’s feedback system, which not only values employees but actively listens to them. This approach truly creates a supportive workplace where employees feel seen and appreciated. alongside the regular surveys and one-on-one meetings, maybe ABC Resort could think about adding anonymous feedback channels. Sometimes people feel more comfortable sharing honest feedback this way, and it might help capture a fuller picture of employee sentiment. It’s also inspiring to see that ABC Resort doesn’t just gather feedback but actually acts on it. Closing the loop really shows employees their voices matter. It could be taken a step further with periodic ‘You Said, We Did’ updates, so employees see the specific changes made based on their suggestions. Overall, great insights into how feedback can strengthen engagement

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    Replies
    1. Jayanath DanasiriNovember 20, 2024 at 7:54 PM

      Thank you for your thoughtful feedback! I’m glad the focus on ABC Resort’s feedback system resonated with you. I agree that incorporating anonymous feedback channels could provide an additional layer of openness, encouraging employees to share more candid insights. The idea of periodic ‘You Said, We Did’ updates is also excellent, as it reinforces the importance of acting on feedback and ensures employees see the tangible impact of their input. I appreciate your suggestions and look forward to exploring these possibilities further.

      Delete
  3. Madushika UrulawattaNovember 20, 2024 at 12:38 AM

    Hi Jayanath,

    This is a fantastic explanation of how ABC Resort leverages feedback to build employee engagement and foster a culture of transparency and trust! I particularly appreciate the connection to Maslow's Hierarchy of Needs - it really underscores how feedback can satisfy not only basic needs but also elevate employees' self-esteem and sense of purpose. The proactive approach of closing the loop by acting on feedback is especially important in creating a workplace where employees feel truly valued. It’s clear that ABC Resort's commitment to regular feedback and recognition programs plays a significant role in both employee satisfaction and guest experiences. Great insights!

    ReplyDelete
    Replies
    1. Jayanath DanasiriNovember 20, 2024 at 7:55 PM

      Thank you for your encouraging feedback! I’m glad the connection to Maslow’s Hierarchy of Needs resonated with you, as it highlights the deeper impact of feedback on employees’ self-esteem and sense of purpose. ABC Resort’s commitment to closing the loop by acting on feedback is indeed vital for fostering a culture of trust and value. I appreciate your recognition of how these practices contribute to both employee satisfaction and guest experiences, and I look forward to sharing more insights in future discussions.

      Delete
  4. Lakshika HarischandraNovember 20, 2024 at 7:54 AM

    Hi Jayanath,

    This article beautifully underscores the transformative power of feedback in fostering employee engagement, using Maslow's Hierarchy of Needs as a compelling framework. The examples from ABC Resort, such as regular surveys, one-on-one meetings, and a commitment to closing the feedback loop, highlight a thoughtful and actionable approach to creating a culture of trust and growth. The connection between feedback, self-actualization, and exceptional guest service is both insightful and inspiring. Your inclusion of 360-degree recognition programs further emphasizes the importance of valuing employees' contributions. Excellent work showcasing how feedback can drive meaningful engagement and organizational success!

    ReplyDelete
    Replies
    1. Jayanath DanasiriNovember 20, 2024 at 7:57 PM

      Thank you for your kind and thoughtful feedback! I’m pleased that the connection between feedback, Maslow’s Hierarchy of Needs, and employee engagement resonated with you. ABC Resort’s focus on creating a culture of trust and growth through actionable feedback and 360-degree recognition is indeed pivotal for both employee and organizational success. I appreciate your support and look forward to further exploring these impactful practices in upcoming discussions.

      Delete

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